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Launching While Experimenting for Your Business and Brand and with Jeremy Montoya

POSTED 01/07/2015
By Ander Frischer

“You have to go out on a limb. The right people will respect you for it. And the people who don’t? That’s not your audience, so don’t worry about it.”

You can also listen to this podcast via mobile on iTunes for iOS and Stitcher on Android devices.

When creating a new product, there is a lot of focus on the launch mentality: do all the research possible, and absolutely perfect the finest details of your product before relinquishing it to the entire online universe.

Unless you have a magical formula that you absolutely know works from experience, how can you know what will need improvements and where your weaknesses lie?  Jeremy Montoya says to not over prepare. Just launch it anyway and be ready for lots of experimentation.

Jeremy Montoya is an entrepreneur, podcaster, speaker, and blogger who skipped college to forge his own professional journey and discovered that he love being his own boss. After graduating from high school where he founded his own clothing company in high school and served as a student president for Skills USA, Jeremy worked for to Apple where he thought he’d spend the rest of his career until retail store politics disrupted his vision. His next chapter was working as a product manager for ICU medical air transport where he finally discovered he was not the employee type.

Since then, Jeremy has been experimenting left and right, and doing his best to create “an out-of-this-world, business, lifestyle, & mindset” for himself and others.

In this episode, Jeremy discusses:

  • The value he got out of an elective high school t-shirt printing class
  • How he discovered he had what it takes to be an entrepreneur
  • Why it’s worth starting something, even if it’s boring, broad, and generic
  • How to question our own rules and preconceived notions about our careers
  • Why, how, and when to avoid a “launch mentality”
  • How to show your audience that you are never done growing and learning

Action Item

Create something. Anything. It doesn’t matter what it is as long as it has some relation to your career, and put it out there for the world to see. Tell a few friends and see what they think, and most importantly, if it’s something they would share with someone else. If it’s not, ask why and what would make it useful to them. Make the changes, and repeat the process. Eventually, you’ll see some kind of results.

Follow Jeremy

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